Introducing a New Level of Brand Experience for its consumers

Virar : Continuing with its commitment to re-define retailing standards in the Indian consumer durable industry, LG Electronics has opened its 39th Brand shop at Virar today with its Partner Digi1, Apka Electronics Store, a leading Group in Electronics Retail lead by Dr. Harish Mulchandani & Mr. Amit Mulchandani. Designed to meet the current challenging demands of the retail environment in the country, this new LG BEST SHOP M/S Digi1, Bolinj Road, Virar (W) was inaugurated by Mr. Surinder Sachdeva, Sales Head West Region and Regional Business Head, Mr. Arif Khan, LG Electronics India Pvt Ltd. Mr. Pravin Koli, Music Director, Singer & Founder of Koliwood Production joined the Grand LG Best Shop, Digi1 Opening. His song Govyacha Kinaryav has crossed 195 Million views on Youtube.

 The LG Best Shop aims to enhance the shopping experience of today’s sophisticated customer, and would serve as a one-stop-shop for all their lifestyle needs. Paving the way to effectively seize the growing organized retail market and re-define standards for lifestyle retailing, LG is setting up a chain of exclusive premium showrooms all across the country.

 Speaking on the occasion; Mr. Surinder Sachdeva, Sales Head West Region, LG Electronics India said, “It has been our endeavor to create a store that would not only stand out, but also showcase the values of LG brand. Our retail strategy is to always be there for our customers and keeping that in mind, the brand shop is designed to ensure the ultimate retailing experience that synchronizes with the image of innovation, quality and excellence. We really value the trust of our customers in the LG brand; we are cognizant of our customers’ great expectations from us and hope that with this new line of products in the offing and this new world class LG Best Shop our customers would experience the best in class shopping experience.”

 Mr. Pravin Koli, Music Director, Singer & Founder of Koliwood Production said, “Being a singer I am very close to gadgets and technology. At the new LG BEST SHOP I inaugurated today I experienced TONEFree, India's 1st 99.9% Bacteria free Earbuds. It delivers incredible Sound Quality and provides Superior Sound Experience. I recommend it to all music lovers”.

 The LG Best Shop goes beyond the concept of a normal exclusive store, by having a more interactive environment and a more lifestyle orientation in the display.

The LG Best Shop concept was established with the aim of creating a platform to communicate the LG identity. The objective was not just to attract the impulse buyer, but to also introduce an element of interactivity in the outlet while projecting the identities of LG products. The showrooms have been designed to enhance the overall shopping experience.

About LG Electronics India Pvt Ltd :

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea, was established in 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances and IT hardware industry. In India, LG has earned a premium brand position and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon, Pune, which has the capacity to manufacture LED TV’s, air conditioners, washing machines, refrigerators and monitors.

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